Evette is the founder of Simplyweds and the planners-and-journals brand By Evette Santos. Her work lives at the intersection of beauty, structure, and intention. Tools that help people slow down, plan honestly, and enjoy the days they're planning for.
Humble beginnings
Evette's story began in 2016 on YouTube, where she built a community of women around makeup tutorials and sold-out events. In 2020, during the height of the pandemic, she took the leap and launched her first product line. It was small, careful, and entirely her own.
From the basement to a brand
She rebranded in 2021 as By Evette Santos, broadening into a lifestyle line before letting the data, and her customers, point her toward what mattered most: planners and journals. What started as 300 planners in her parents' basement grew to 1,000, then 2,000, then 5,000. Every run sold out before the new year.
Why Simplyweds
Years of designing planners taught Evette something specific. Most people don't need more features, they need fewer decisions. Wedding planning is the loudest version of that problem: dozens of vendors, hundreds of guests, and a stack of spreadsheets that nobody actually wants to open.
Simplyweds is the answer. A calm, modern home for the wedding. A place where couples can plan honestly, hosts can host gracefully, and guests can find what they need in one tap. The same care that goes into a By Evette Santos planner shows up here, just digital, and built for two.
Faith, family, and the next chapter
Evette credits her family and her faith for everything that's followed. Her parents and brothers helped pack orders late into the night during the busiest seasons; her faith kept the work honest when it would have been easier to cut corners. Simplyweds carries that same posture: build the right thing, treat people well, and trust the work.